So you have a perfect product or service, have identified your target market and are all systems go. You implement your marketing plan and have a potential customer walk in the door. Apart from your business, how have you prepared yourself?
Selling yourself is crucial as you are your business. Here are 5 tips to selling yourself whether you’re in front of a bunch of prospects or an existing client:
Count on your experiences – The reason you are in front of the client in the first place is because you know something they don’t. Make sure that they feel that in how you sound and how you act. Don’t be cocky though, just be sure of yourself.
Dress the part – Make sure you are dressing for the person you are meeting with. Have an idea of their dress code or what they will most likely be wearing. Some million dollar firms are jeans and T-shirt sorts of companies. Others are shirt and tie. Don’t be caught underdressed but don’t get too carried away in a suit and tie. Your own corporate uniform is a good equalizer.
Follow up after the meeting – Make sure you get a business card or find some way to contact them. Within 24 hours, send them a quick ‘Hi, it was nice meeting you today. I would love to tell you more about/help you out with… 99% of people don’t do this.
Speak in terms they will understand – Big words don’t always impress. Use clear and concise language. Show them you know your stuff, but don’t confuse them. Most of the time they are looking for an end result, not the process.
Confidence is Key – To be able to sell yourself, you need confidence in what you do and in who you are. You have to be able to convince your own self that you are the perfect graphic designer or the perfect consultant for the job before convincing anyone else that.
If you can get the other party talking about the possibilities of you doing business, it will most likely happen. It’s a bit like a salesperson letting you test drive a car. If you get behind the wheel, you will probably end up buying it!
Most importantly, remember to make an impression. Give them enough information that they’ll want to work with you – but don’t let them see all the answers. Sometimes that’s easier said than done, but practice makes perfect!
Michael is a business advisor that gives real and modern business advice that encourages thinking different and using strategies that are unique. To date, he has given over 4000+ hours of advisory with business owners.
He was awarded the Best Business Enterprise Centre Mentor/Advisor Australia 2014 and also the youngest person to ever receive the award.
He is a regular contributor to many publications including the national 'Inside Small Business Magazine', Business columnist for 'The Western weekender', 'The Village Voice' and more.