Article by Emma Gosper, Digital Advisor, Western Sydney Business Centre
The key to maintaining an effective social media presence and getting new leads is your follower base. The main thing we want to focus on when increasing our followers is ensuring they are real customers, either current or potential.
This ensures that our organic, unpaid posts are getting to the followers who we want to see it. We don’t want to waste our organic reach on people who will never utilise our services, live overseas or are completely out of your target market. Therefore, it is not practical to invite every single personal friend on your Facebook page or buy followers from third party vendors who instantly give you 5,000 followers for $50. By having fake followers on your page, you are wasting your organic reach on people who aren’t real customers and therefore the only way to reach your actual customers is by paid advertising.
To get effective followers:
Ask your customers to follow you
The simplest way to get real followers is to put your socials out there to your current customer base. Add social images with links to your email signature to all of your marketing collateral to let your current customers know you’re there. Ask your customers to follow you – You’ll find the majority of them will want to keep up to date with your business and it’s the simplest and quickest way for them to do so.
Encourage your customers to post on their socials
If a client is happy with the service you provide, chances are they will be happy to share their positive experience with their friends. Ask them to post a photo on their personal socials and tag you in their posts. You’ll be appearing right in front of all their friends and followers – which in turn become potential followers and customers.
After your client has posted their photo, repost it on your socials. It’s easy content for your page and shows all of your followers that other people are both loving your business and posting about it, so it encourages others to do it too.
Run a competition
Run a standalone competition or partner with another business with your target market to do a giveaway – they will post it on their socials so your business name will get to their fans too. One of the conditions of entering can be that they need to be following your socials to be eligible to win. Make sure you are following the Facebook and Instagram competition guidelines.
Like posts (and comment)
Keep on the lookout for posts that correspond with the services you offer and like the posts, and better yet, comment. Most people only like posts and rarely comment, so when you comment you’re putting your business name in clear sight for other people who view the posts and are likely to visit your page from there.
Monitor hashtags in your niche to find potential followers who fit your target market. By interacting on that post, you’re becoming visible to those potential followers. By establishing your own hashtag, you are creating a profile of your posts that people can see when they search for your hashtag. Also use hashtags that correspond with your business like #painter or #painterpenrith. You’ll find a lot of Gen Y’s now search for businesses through hashtags, so by using these on your posts, you’re opening the door to potential new clients.
Tag others to get reposted
If you are using brands to offer your service, tag their page in your posts. Just like you’d like to see your customers post about your business, they do too. Chances are they will repost your content and you’ll appear in front of all their followers.
Promote your pages and posts
So many people are afraid of advertising on social media because they are scared of the costs involved. Social media advertising allows you to set your own budget, and stop your promotion at any time, so you are in control of the bill at the end of the month. By promoting your page and posts occasionally, you are increasing your reach, to both your existing followers and new ones that may never have seen your socials or business before.