The internet is about to get a little more crazy. You will soon be able to apply for personalised domain names which could dramatically reduce the impact the ‘.com’ has on the World Wide Web.
Usually the crazy things happening on the internet aren’t linked to domains but it looks like they will be soon. What I’m saying is brace yourselves because ‘.anything’ is coming.
At current, there are 21 generic top level domains (gTLDs) such as .com or .net and obviously the Internet Corporation for Assigned Names and Numbers (ICANN) feels the need for more. Or just see a money making opportunity!
This could turn the domain name system upside down if allowed worldwide which will lead to any word or combination of letters becoming a domain name extension. ICANN is due to ratify the top-level domain program on June 20 which is rather close and I’ve read there will be a four-month communication campaign before those interested get 60 days to apply, and the applications are said to be very expensive, $174, 388 expensive!
I can see 3 types becoming popular:
– Vanity gTLDs used by companies for their own business such as .panthers
– Generic gTLDs such as .bank or .phone.
– Geographic gTLDs relating to cities or districts such as .sydney or .penrith
Then we will see it all over again. Owners of the new gTLDs will then sell subdomains like .bank will be sold to Westpac as westpac.bank or owners will maintain the gTLD for own use like customerhelp.panthers or membership.panthers.
The rush for the domain names will come from get-rich-quick entrepreneurs looking to on-sell sub domains as I mentioned above but it will be interesting to see how it all pans out.
Potentially we could see the default .com domain phase out as the new domains become more available and affordable as ownership is branched out and filtered down.
Michael is a business advisor that gives real and modern business advice that encourages thinking different and using strategies that are unique. To date, he has given over 4000+ hours of advisory with business owners.
He was awarded the Best Business Enterprise Centre Mentor/Advisor Australia 2014 and also the youngest person to ever receive the award.
He is a regular contributor to many publications including the national 'Inside Small Business Magazine', Business columnist for 'The Western weekender', 'The Village Voice' and more.