Business can be an inconsistent industry. No matter how great your products or services are, you will not receive the customers you need in order to stay in business if the public does not view your business in a positive light.
Sometimes, it only takes one piece of negative publicity to make a business go under, even if the perception of this publicity is inaccurate.
Therefore, as a business owner, it is essential that you establish a positive perception of your business among your target audience.
In order to make profits and to retain your customers, you need to work toward building brand loyalty. It’s a given that a business with strong brand loyalty, will be chosen before selecting the competition, even if your product or service is more expensive or more difficult to get.
One of the main methods you can use to create the positive perception you desire with your customers that you can control is your advertising. Everything from your radio ads, television ads, newspaper ads, and even your web site needs to be built around the perception you are trying to create.
In addition to your marketing campaign, your actions will also speak volumes toward creating your desired perception. Therefore, be sure to be prepared to interact with your customers in the way that you wish to be perceived. If you have employees, train them in your company philosophy as well.
Courtesy is contagious. When you’re respectful and polite, it makes it more difficult for people to judge you unfairly, blame you unjustly or otherwise disrespect you. Think carefully before speaking and approach your work with energy and enthusiasm.
By creating a positive perception, your business will have a greater chance of success. Not only will your customers keep coming back to you for more, they will also tell others about the great work that you do and you will gain new customers based on the perception you have created.
Always remember it takes a long time to build a reputation but in only a small fraction of the time you can lose it.
Michael is a business advisor that gives real and modern business advice that encourages thinking different and using strategies that are unique. To date, he has given over 4000+ hours of advisory with business owners.
He was awarded the Best Business Enterprise Centre Mentor/Advisor Australia 2014 and also the youngest person to ever receive the award.
He is a regular contributor to many publications including the national 'Inside Small Business Magazine', Business columnist for 'The Western weekender', 'The Village Voice' and more.